What To Do When You Lose Clients (And Why It Doesn’t Mean You’re Failing)
We hit a 35% profit margin last month.
That’s well above “healthy.” Most agencies would kill for it.
And still…we panicked. 🫠
Because this year, more clients have handed in their notice than in any year before. Some left due to the economy, some because of financial reasons, and some because of the political climate. Most reasons were completely out of our control.
If you’ve ever had a slow season or lost clients back-to-back, you probably know the feeling: that little voice asking, Are we stable enough? Are we growing fast enough? What if the bottom falls out?
Here’s what we’ve learned (and what I hope helps you if you’re spiraling too).
Three Things To Remember When You Lose Client
1. Profit margin matters more than revenue.
You can look at the top line and think you’re shrinking, but if your margins are solid, your business may actually be healthier than ever.
2. Fluctuations are normal.
Businesses will always have seasons.
Clients come and go. Markets shift.
One “off” quarter doesn’t erase the strength you’ve built.
3. Your feelings aren’t always facts.
The panic spiral is real, but the numbers usually tell a clearer story.
Pulling back and reviewing actual data can calm that “sky is falling” voice.
The Bottom Line
When clients start to drop off, we still worry. We still feel human emotions when the emails come in.
But zooming out, the truth is this: our agency is profitable, sustainable, and resilient, even in a rocky season.
If you’re in the same boat, breathe. You’re likely doing better than you think.
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