How We Prep Clients For a Stress-Free Black Friday
Every year around November, we see the same thing: business owners scrambling to throw together a Black Friday sale at the last possible moment.
They’re exhausted, panicked, and hoping that one big promotion will somehow “fix” a messy year. But here’s the truth: Black Friday only works if you plan for it.
At Champagne Collective, we believe in proactive planning. It’s not just something we encourage; it’s a non-negotiable. When you work with us, you’ll never be left wondering, “Am I behind?” because our process keeps you two steps ahead at every stage.
Why Proactive Planning Matters
Black Friday is one of the most competitive times of the year. Your audience is being flooded with offers from every direction, and if your strategy is rushed or unclear, you’ll get lost in the noise.
That’s why we start early.
By building a runway in October, our clients have time to map out intentional campaigns that:
Speak directly to the right audience.
Align with revenue goals.
Build anticipation and excitement before the sale starts.
Run smoothly on the back end with no last-minute chaos.
This way, their campaigns feel confident, strategic, and, most importantly, convert.
The Champagne Collective Black Friday Prep System
Here’s how we make it happen:
1. October 1st: Kickoff Email
Every client receives a detailed outline from us with exactly what we need to make their Black Friday promo a success.
It includes:
Sales goals → What does success look like for you? Is it revenue growth, clearing old inventory, or boosting subscriptions?
Offer breakdown → What’s the deal, and why will your audience care?
Launch timeline → We map out start and end dates, pre-launch hype, and follow-up strategies.
Final assets deadline → Clear deadlines for graphics, copy, and videos so nothing gets delayed.
2. October 11th: Client Deliverables Due
Our clients have 10 days to provide the essentials. This may feel early, but it’s intentional. Once we have everything, we can spend the next six weeks building instead of scrambling.
3. Six Weeks of Strategy + Execution
With materials in hand, our team goes to work:
Crafting a strategic funnel that leads your audience from curiosity to conversion.
Building assets that match the strategy (emails, landing pages, ads, organic social).
Setting up tracking and metrics to ensure every piece is measurable and optimized.
Creating a clear timeline that maps out pre-launch, launch, and post-launch touchpoints.
By the time Thanksgiving week arrives, everything is live, tested, and ready to convert.
The Difference This Makes
Imagine the relief of knowing your sale is already scheduled, your emails are already written, and your assets are already designed. Instead of panicking in November, you can actually focus on connecting with your audience, engaging with customers, and celebrating the season.
No frantic late nights. No duct-taped campaigns. No crossing your fingers and hoping it works.
Instead, you’ll have a high-converting promotion built on clarity, strategy, and execution.
Are You Ready For a Successful Black Friday?
This year, don’t wait until November to figure it out. By then, it’s too late.
If you want a stress-free Black Friday (that actually converts), we’d love to help.
Click here to grab a fall start date. We’re helping clients get ahead right now, and spots are filling fast.
Let’s make this Black Friday your most strategic and most profitable yet!