It’s no secret we use AI in our agency; everyone does. And honestly, if you aren’t using it, you’re falling behind. But recently, a client accused us of using it to write their copy.

This is our response to them - because AI is an important growth tool in business, but it’s never a replacement for the written human word.

“Do you have what it takes?” I know you’ve heard this question before and while it can be a motivating line, it’s actually not clear what IT is? I think we have to start by defining IT for ourselves. From side hustles to start-ups, entrepreneurs have this relentless pull to work harder, work MORE, and yep, work even longer than you worked yesterday if that’s actually possible.