If you're an online business owner, there's about a 100% chance you've heard of Flodesk and ActiveCampaign before. But knowing of them and knowing which one is right for you is an entirely different conversation. In this blog post, I’m breaking down the difference between the two so you can make the best decision for your business.

It’s no secret we use AI in our agency; everyone does. And honestly, if you aren’t using it, you’re falling behind. But recently, a client accused us of using it to write their copy.

This is our response to them - because AI is an important growth tool in business, but it’s never a replacement for the written human word.

When I look back at the seasons of my business that drained me the most, marketing is always high on the list because it felt like constant guesswork. If you’re in the same season, this posts teaches you how to build a solid marketing strategy that takes the pressure off and aligns with your goals.

Potential clients’ budgets don’t define your pricing. You do. If a client can’t afford your services, they’re not the right fit. Your pricing reflects the quality and impact of your work — that’s not negotiable. Here are several ways to attract high-ticket clients.

Freebies are a great opportunity to convert leads into paying clients, but only if they are done correctly. Stop creating freebies that your audience doesn’t want. They won’t sign up for them - and you’ll just be wasting your time! If you want to create freebies that will grow your audience and list, try these tips instead.

Social media is great for sharing value, growing your audience, and building a business. However, you CANNOT rely on social media alone!⁠ As great as social media is, it shouldn’t be your only strategy to land clients and grow your business. Check out these 3 reasons why you need a solid email marketing strategy in place as well.