When I look back at the seasons of my business that drained me the most, marketing is always high on the list because it felt like constant guesswork. If you’re in the same season, this posts teaches you how to build a solid marketing strategy that takes the pressure off and aligns with your goals.

Freebies are a great opportunity to convert leads into paying clients, but only if they are done correctly. Stop creating freebies that your audience doesn’t want. They won’t sign up for them - and you’ll just be wasting your time! If you want to create freebies that will grow your audience and list, try these tips instead.

If you’re afraid AI is going to take your job, think again! I’ve heard so many people say that over the past few years, but it’s never even crossed my mind. I know for a fact that nobody will buy a product or service that was promoted by robot-made content, and here’s why.

Are you continuously getting off of sales calls thinking, “What the fuck was that?” If so, you have a messaging problem! This is what you need to do: change your messaging so it attracts and converts your dream clients.

If you keep attracting the wrong clients, I hate to break it to you, but it might just be a you problem. But just like all things in business, this is entirely fixable! Here’s what to do so you can start attracting more dreamy clients and less of the ones you want to steer clear of.

As an online business owner, one of the biggest parts of the job is creating content. Your content is what attracts your ideal clients, adds value, and builds know, like, and trust before they decide to buy from you. However, constantly creating content can be a huge time and energy suck. Instead of always being in creation mode, check out these 5 types of content that you can batch like a boss.